Pricing
The Price is Right
Because Sunnycrest is family owned and operated, we can provide you not only with competitive prices but with far, far greater value than you’ll find at the typical mega-corporate community.
The reasons are simple and straightforward.
We are not burdened by the bloated overhead of the chains that dominate the senior living segment. We don’t have to worry about how “the Street” will view our quarterly earnings. We do not have to answer to “the board” every month. We are not using your grandmother’s rent to invest in yet another building in yet another state or to dabble in other lines of business.
The chart below provides a side-by-side comparison of what drives pricing decisions at corporate mega-chains vs. Sunnycrest:
Typical Corporate Chains vs. Sunnycrest At-A-Glance
| CORPORATE CHAINS | SUNNYCREST |
| Many own or lease 100-650 facilities nationally. | We focus on the one and only community you care about, your community. |
| Most acquire buildings (and residents) through purchases, mergers, leases or by buying distressed assets. | We did not buy the building; we built the building. |
| Many are publicly traded companies who answer to “the street.” | We are family owned & operated. As long-term investors, we don’t have to worry about appeasing stockholders, |
| Most promote well-performing employees up and out of the one community you care about, your community. | If employees keep you happy, we keep them happy. Our employees prefer the stability of working for a family-owned company. |
| Many have out-of-state headquarters and manage “long distance.” | We are local and make regular visits to meet with staff, chat with residents, have meals in the dining room and attend parties. |
| Many struggle with a huge overhead and a costly Board of Directors. These costs are passed on to you in the form of higher rents. | We don’t have a Board or a Board Room. Our lower overhead enables us to offer you more value for less money. |
| Most have to run decisions “up the ladder” at a far removed headquarters. | We don’t suffer from analysis paralysis and make decisions locally. |
| Many use the term “family” in their marketing to foster the illusion that they are family run. | We are a real family and share a family heritage of caring for the elderly. We have owned and operated Sunnycrest for two generations. |
| Many engage in the common, disruptive practice of moving residents who need assisted living services to another floor, wing or even another building! | If you need assisted living service, we will come to you. We respect the fact that your apartment is your home. |
The bottom line is we care about investing in the one community you care about, the one serving your family members.
We are the family who built the building, who founded the business and who runs it the way it should be run — with consideration and respect for the families who make their home here.
Please call us at 714-623-7771 to review current pricing.
